BELGRADE, Serbia — Meridian Holdings Inc. (NASDAQ: MRDN) has announced a major milestone for its primary B2C sportsbook brand, Meridianbet. The company has officially been named the presenting partner for UFC FIGHT NIGHT: MEDIC vs. RODRIGUEZ, scheduled for Saturday, August 1, at the Belgrade Arena.
The event marks the global MMA organisation’s long-awaited debut in Serbia. Under the agreement, Meridianbet will serve as the event’s exclusive sports-betting sponsor.
Global Reach Meets Local Roots
The strategic partnership aligns with Meridianbet’s 25th anniversary in Serbia, where the company was founded in 2001. As the main presenting partner, Meridianbet will secure prominent exposure, including:
- In-Octagon canvas branding throughout the fight card
- Co-branded official event marketing, key art, and round cards
- In-venue commercial broadcasts inside Belgrade Arena
- Cross-channel digital and social media campaigns across UFC platforms
With international distribution through UFC’s media partners, the brand will reach millions of combat sports fans globally.
Driving Growth Through Combat Sports
Combat sports sponsorships have long been a core element of Meridianbet’s marketing strategy. This high-profile collaboration represents the company’s most significant association with a tier one global sports entity to date.
”Serbia is where Meridianbet’s story began 25 years ago, and there is no bigger stage to mark that anniversary than UFC’s first-ever event in the country,” said William Scott, CEO of Meridian Holdings. “Partnering with one of the most-watched properties in global sports is a natural next step as we continue to build visibility for our firm across the region and the world.”
Beyond high-stakes events, Meridianbet continues to maintain its grass-roots community presence across its operating markets, funding youth academies, local sports initiatives, and local health and education programs.